Success,
not suffering
Swissaid
Founded in 1948, the Swiss aid organisation SWISSAID is inspired and motivated by its vision of a just, peaceful and diverse world free of poverty and violence. Station made SWISSAID’s website come to life – one that conveys a sense of urgency through successful projects rather than human suffering.
Charitable call to action
swissaid.ch provides insights into the aid organisation’s work, making its numerous projects and petitions more accessible and thus motivating potential donors to take action. Calls to action that highlight the option of making a donation are present across all pages in the respective context and the RaiseNow donation tool is seamlessly embedded in the interface.
Information over emotion
Plenty of white space and a well thought-out approach to typography emphasise the minimal layout, making way for splashes of colour and powerful images. Strong colours become visible when users hovers their mouse and surprising micro-animations encourage them to take action. Generously sized immersive headers with a video option convey the emotive nature of the projects and simultaneously invite the viewer to gain a deeper understanding of certain issues.
Stable, scalable and convenient
The statically generated website features stable performance and is scalable if desired. The features merge on desktop and mobile versions thanks to a PWA (progressive web app). All components are saved to a Storybook library and can be further developed without much effort. Last but not least, content management is more convenient than ever thanks to the website live preview and page builder features.
