Content
First
ASA | SVV
Swiss Insurance Association
As an umbrella organisation, the Swiss Insurance Association (SIA) represents more than 80 primary insurance companies and reinsurers and has over 46,000 employees in Switzerland. Its members generate over 90 percent of the Swiss private insurance premium volume. The new SIA website is structured so that the right services are available to each of its stakeholders.
The new content concept follows the aspiration to ‘reduce to the max’, with the intuitive menu providing a clear structure and making it easy to navigate through the content-rich website. For internal use, state of the art CMS based on Drupal 8 simplifies the complex editing process.
User Centered Design and UX
The more information and content you have, the more important a clearly structured user interface becomes. A design thinking process implements a user-centred design that follows the ‘content first’ principle, enabling intuitive content navigation and an optimal user experience. Meanwhile, the targeted use of interactive elements simplifies the transition between different types of content.
The PDF generator
The website is not just an information resource – it also offers target group-oriented value, supported by the user-centred UX design. The PDF generator is a digital continuation of the paper dossier and is also a key feature of the website. In just a few clicks, users can create a PDF file containing articles relevant to them. This makes it easier to save, print and send key content.
