Room for Content
Pfister
Even a renowned Swiss furniture retailer such as Pfister needs to adapt and offer its digital visitors the same experience they would have at Pfister stores. Commissioned to redesign the website and online shop, Station has created space for more content and storytelling. Fly-out menus and a flawless user experience maintain the high quality standards onscreen. Trend and informational videos and quotes make the website more personal and accessible, almost as if an expert is leading you through the world of furniture.
That living room feeling
Animated images and atmospheric gifs bring the spacious homeliness of the stores into the digital world and make the website feel alive. Light colours and a clean design give it a lightweight feel, almost like a living room suffused with light.
Easy to handle
In order to maintain the user experience on an ongoing basis, digital design guidelines outline how to manage the UI. A digital brand manual and flexible modules also simplify handling and help to maintain a clear user flow.
