Elegant. Bold. Political.
Annabelle
annabelle has been actively involved in socio-political debates – and in promoting the finer things in life – for more than 80 years. In 2021, the Swiss women’s magazine underwent a rebrand. The new version is even more opinionated, with even more contemporary relevance and activist content. As part of the re-design of the print publication, Station developed a web portal that is ready for the new digital media age, integrating the magazine’s content into the daily routines of its Swiss readers.
Multimedia, rebellious, cosmic!
Improved workflows, modular storytelling components, and an automated teaser system on the front end provide the editorial team with narrative freedom. This creates a user experience that visually matches annabelle's nonconformist character while offering clarity.
Advertising in context
The new platform also expands the commercial publishing portfolio: for example, curated content hubs on specific topics provide a targeted environment for paid content, and the ad system is seamlessly connected to Goldbach's new Content Rollout Adserver Statistics Solution (CRASS).
