A clear view ahead
4B
4B is the leading Swiss windows and façades firm, and offers its customers 360° service in the area of smart building technology. With its pioneering spirit, 4B has been ensuring the best possible views for new builds, stress-free renovations and a safe interior environment since 1896. It offers leading environmentally friendly solutions from a single source to meet everyday needs.
In collaboration with DD COM, Station created a platform for 4B with inspiring topical categories based around different products and technologies, facilitating unique experiences for specific customer segments. The focus is on the company’s expertise in consultancy, innovation and design.
Individual UX design invites exploration
Windows as a product are presented in a new light through targeted storytelling and playful content. The new website offers inspiration and a wider vision, while bearing in mind the needs of the key customer segments: private individuals can find informative content about renovations, while architects and planners are offered an extensive toolbox of important documents and product details.
Touchpoints & Smart Support
Potential customers can use the contact finder to locate their personal contact in the relevant region. The integrated chatbot helps visitors find the information they need, and helps identify customers. The desired information is saved in the CRM system and used for future marketing purposes.
